Benefits of Promotional Product Company Stores
Now that we’ve covered what company stores are, let’s talk about the benefits for both distributors and their clients. What do distributors have to gain by selling them and why do their clients need them? Using these company store benefits to create a strong pitch to clients is critical to close deals and for internal buy-in of online programs within a distributorship!
1. Reduce time and cost managing promotional product orders
Company/Organization Benefits
Ordering promo products via a company store is as easy as it sounds. Organizations can collect and distribute branded merchandise quickly and efficiently to employees, clients, and partners after they place an order online. No need for one person to scramble around the office collecting order information. (What happens when Tammy is out of the office sick, and someone adds her incorrect t-shirt size onto the order)?! Giving employees and other stakeholders the ability to select products online helps companies save money on products the recipients may not use.
Distributors also get much better rates on bulk shipping than most organizations, so it’s more economical for them to distribute to remote employees than if someone was shipping from a corporate office.
Distributor Benefits
With indicators pointing to a mild economic recession, companies are carefully evaluating their spend on promotional products. Which makes selling that much more difficult for distributors. Giving organizations access to reports that show them exactly what they’re spending can help build transparency across the organization. This helps executives quickly understand total promotional product spend and feel confident their team has the budget under control.
Budget transparency makes it easier for distributors to close a deal and build momentum with clients.
2. Consolidate and control company spending
Company/Organization Benefits
Whether it’s employee engagement or brand awareness, unifying promotional product spending for all company goals in a single store makes visibility easier for finance and other business stakeholders. Companies can pull all of their promotional spending from a single reporting suite, eliminating the need for distributors to sift through purchase orders and emails to report back to their organization. Even better, some company store technology allows companies to set internal notifications when they’ve met a certain budget threshold, so they don’t go over budget.
Distributor Benefits
With indicators pointing to a mild economic recession, companies are carefully evaluating their spend on promotional products. Which makes selling that much more difficult for distributors. Giving organizations access to reports that show them exactly what they’re spending can help build transparency across the organization. This helps executives quickly understand total promotional product spend and feel confident their team has the budget under control.
Budget transparency makes it easier for distributors to close a deal and build momentum with clients.
3. Unify and standardize company branding
Company/Organization Benefits
Branding conveys a strong message – both internally to an organization and externally to partners, affiliates and the general public – about who the organization is and what they stand for. Maintaining a professional and consistent brand image is important for organizations’ identities. Online company stores make it easy for organizations to maintain their brand consistency with color schemes, logos, and fonts. Ordering promo products from company stores ensures employees and other team members are representing the brand in a cohesive and professional manner.
With remote employees on the rise, this especially comes into play when companies want their employees to promote their brand.
Distributor Benefits
Since logos and hex codes are preloaded on the webstore, distributors don’t have to go back and forth with the client and their art department about which colors and logos to use. Distributors can quickly pull this information from their client’s website admin portal and use it to mock up their next proposal.
4. Access and build promotional product company stores easily
Company/Organization Benefits
Anyone can order anytime from anywhere! All they need is a link to the company store, and the website does the rest of the work. This makes it especially easy for companies to distribute employee welcome packages, uniforms, business cards, and other branded necessities.
Distributor Benefits
Distributors don’t need an IT department to set up their client’s e-commerce stores. Thanks to technological advancements, building company stores is so easy, anyone can do it. Storefronts can be set up in minutes with premade content blocks, templates, and simple guided design steps.
Summary
Building promotional product company stores can be extremely beneficial for organizations and distributors alike. From an organization standpoint, ordering promotional products is simpler and gives a better view of total promotional product spending. For distributors, stores serve as a central location for client information, which saves a lot of time and headaches in the long run.
