While the COVID crisis of 2020 seems like a problem of the past for many industries, the reality for many promo distributors – especially those under the $1 million threshold – is that they’re still trying to recover. And with the current economic climate, it’s increasingly challenging for smaller distributors to forge ahead.
The key for the most successful distributors is that they’re working smarter, not harder, to gain momentum and get back on track. These are the top 5 ways distributors are competing in this market.
Now that we’ve covered what company stores are, let’s talk about the benefits for both distributors and their clients. What do distributors have to gain by selling them and why do their clients need them? Using these company store benefits to create a strong pitch to clients is critical to close deals and for internal buy-in of online programs within a distributorship!
So you know you want to build your client an awesome company store, but not sure where to start? These tips will ensure your company promo store look and function like your clients never even dreamed!
Make sure both you and your client are on the same page before jumping into a store building tool or working with an agency to build them a custom website. Taking time up front to clarify why they want a store will save a lot of headaches and costs down the line.
With consumer expectations and supply chain disruptions at an all-time high, growing a promo business can seem like an uphill battle. Luckily, branded merchandise is highly valued across different industries to promote businesses, events, teams, schools, and charitable causes.
Selling in the Promo Industry is Complex. Happy clients = more sales. And more time selling = more sales. But spending more time selling and keeping clients happy isn’t a simple equation.